A book that is 130 pages long and has 10 chapters in 2 parts
- Why write this book?
- Where are you now?
- The stark realities of business
- Part 1: The content – what you want to say about your business
- Chapter 1: Keyword Research
- Chapter 2: Content Creation
- Chapter 3: The Website
- Chapter 4: Blogging
- Part 2: Promoting Your Content
- Chapter 5: SEO – optimising your content for search engines
- Chapter 6: Google Business Profile
- Chapter 7: Social Media
- Chapter 8: Paid advertising
- Chapter 9: Reviews and reputation building
- Chapter 10: Email marketing